Using Pixery’s interactive technology, users can visualize their home, office or commercial property long before it’s built. Pixery is the market leader in its niche in the Nordic region, with a customer list that includes JM, Bonava, OBOS, HSB, Peab, IKANO Bostad and Balder. The investment in Pixery is Hydda’s sixth acquisition in 2022.
“The acquisition of Pixery strengthens our portfolio of innovative companies that are changing the real estate industry. Being able to easily visualize properties, offices and apartments before construction is an important tool for the industry. We are therefore more than happy to welcome Pixery to Hydda,” says Philip Göransson, partner and CCO at Hydda.
Pixery was founded in 2019 and today has 15 employees and offices in Stockholm, Gothenburg, Oslo and Bangkok. The company has sales of SEK 9 million and aims to have sales of SEK 13 million by the end of the year. The investment company Wellstreet, formerly a major shareholder in Pixery, will, in connection with the acquisition, become a new minority owner in HomeMaker, owned by Hydda.
“Pixery was born from the realization that the real estate industry has slipped behind digitally, and that there are great opportunities in creating tools for property owners and project developers. To be a part of Hydda, which has built a concept and a platform around the same insight, feels just right. We look forward to working with the other companies in Hydda, and creating Europe’s leading proptech platform,” says Anna Nordström, CEO of Pixery.
Pixery’s business concept is to create inspiring and easy-to-use digital visualization solutions that shorten sales times, reduce financial risk and enhance the experience of buying or renting homes and premises. Using innovative technology, we help the user to be inspired and see the potential in homes and properties long before they are built. Read more on Pixery’s website.
Against the backdrop of Hydda’s rapid growth rate and ongoing expansion plans, an experienced HR manager is key. The role is vital to ensuring that we maintain efficiency while building a great culture and offering a fun and challenging work environment for everyone.
The Hydda family continues to grow! Our new controller Elisabet Hansson will mainly work with accounting and reporting in our fast growing group. As a change from all the everyday numbers, she also likes to paint – even if the studio at Sankt Eriksplan is now a thing of the past.
What can be achieved in a year? Quite a lot, with the right people and partners. Today it’s exactly one year since Hydda was founded and since our partnership and collaboration with Blq Invest and Sweden’s largest property owner, Vasakronan, began.
Having the best solutions is not enough. The market and target groups also need to know who you are and like your brand. Hydda’s new Marketing and Communications Officer Karin Gunnerbeck will play an important role in making Hydda Group the leading proptech powerhouse in Europe.