With the acquisition of Pixery, Hydda takes the next step towards becoming Europe’s leading platform for real estate companies, project developers and homeowners. Pixery has developed a number of SaaS products for virtual property displays. The company’s digital visualization solutions contribute to shorter sales times, reduced financial risk and an improved experience when buying or renting homes and premises.

Using Pixery’s interactive technology, users can visualize their home, office or commercial property long before it’s built. Pixery is the market leader in its niche in the Nordic region, with a customer list that includes JM, Bonava, OBOS, HSB, Peab, IKANO Bostad and Balder. The investment in Pixery is Hydda’s sixth acquisition in 2022.

“The acquisition of Pixery strengthens our portfolio of innovative companies that are changing the real estate industry. Being able to easily visualize properties, offices and apartments before construction is an important tool for the industry. We are therefore more than happy to welcome Pixery to Hydda,” says Philip Göransson, partner and CCO at Hydda.

Pixery was founded in 2019 and today has 15 employees and offices in Stockholm, Gothenburg, Oslo and Bangkok. The company has sales of SEK 9 million and aims to have sales of SEK 13 million by the end of the year. The investment company Wellstreet, formerly a major shareholder in Pixery, will, in connection with the acquisition, become a new minority owner in HomeMaker, owned by Hydda.

“Pixery was born from the realization that the real estate industry has slipped behind digitally, and that there are great opportunities in creating tools for property owners and project developers. To be a part of Hydda, which has built a concept and a platform around the same insight, feels just right. We look forward to working with the other companies in Hydda, and creating Europe’s leading proptech platform,” says Anna Nordström, CEO of Pixery.

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