Hydda Group continues its rapid expansion. Last week it was announced that EstateLogs is the sixth company acquisition of the year, while Neptunia Invest and Brunswick Real Estate entered as new partners in the group.
Head of Synergies, M&A Analyst and CFO
To continue its growth and business development, Hydda has recruited new employees for three key roles, all starting with the company in September.
Emy Haftor is Head of Synergies. She will ensure that newly acquired companies contribute as much as possible to Hydda’s customer offering and also identify and realize synergy opportunities in the group. Emy has a background as a management consultant with a focus on agile working methods, tech and innovation. She has worked in many different sectors, including retail, telecom, manufacturing, and real estate.
Melker Larson has been recruited as M&A Analyst. His mission is to find new acquisitions – PropTech companies that fit into the portfolio and strengthen Hydda’s offer to the real estate industry. Melker will also work with other types of business development that will enable Hydda to reach its goals. He most recently came from a similar role at BLQ Invest, which is also a co-owner and founder of Hydda.
Hans Grufman starts as CFO for Hydda Group. In recent years, Hans has held CFO roles in several IT companies and early in his career he also worked as a developer. As Hydda grows, the need for effective financial management increases.
“It feels fantastic to strengthen Hydda’s operational team with these stars! Hydda has had incredible growth since the company was founded, despite having a very small team. With a slightly larger team and more specialist competences, we create the conditions for continued growth, consolidation, and development of the customer offering – while also continuing to have fun and thrive together,” says Hydda CEO Martina Skande.
Goal to become a leader in Europe
Hydda Group was founded at the end of 2021 by Vasakronan and BLQ Invest, with the aim of becoming Europe’s leading PropTech powerhouse. This goal will be achieved through the acquisition, development, and integration of the best digital solutions, so that Hydda becomes the obvious provider of PropTech for the entire real estate industry.
For more information, contact:
070-317 90 83
Against the backdrop of Hydda’s rapid growth rate and ongoing expansion plans, an experienced HR manager is key. The role is vital to ensuring that we maintain efficiency while building a great culture and offering a fun and challenging work environment for everyone.
The Hydda family continues to grow! Our new controller Elisabet Hansson will mainly work with accounting and reporting in our fast growing group. As a change from all the everyday numbers, she also likes to paint – even if the studio at Sankt Eriksplan is now a thing of the past.
What can be achieved in a year? Quite a lot, with the right people and partners. Today it’s exactly one year since Hydda was founded and since our partnership and collaboration with Blq Invest and Sweden’s largest property owner, Vasakronan, began.
Having the best solutions is not enough. The market and target groups also need to know who you are and like your brand. Hydda’s new Marketing and Communications Officer Karin Gunnerbeck will play an important role in making Hydda Group the leading proptech powerhouse in Europe.