September 29, 2022

Hydda continues to grow, recruits three new employees

Fast-growing PropTech group Hydda is expanding its operational team with three key roles. The new team members, with their specialist skills, will enable the continued growth, consolidation and development of the customer offering.

Hydda Group continues its rapid expansion. Last week it was announced that EstateLogs is the sixth company acquisition of the year, while Neptunia Invest and Brunswick Real Estate entered as new partners in the group.

Head of Synergies, Business Analyst and CFO
To continue its growth and business development, Hydda has recruited new employees for three key roles, all starting with the company in September.

Hans Grufman, Melker Larson and Emy Haftor

Emy Haftor is Head of Synergies. She will ensure that newly acquired companies contribute as much as possible to Hydda’s customer offering and also identify and realize synergy opportunities in the group. Emy has a background as a management consultant with a focus on agile working methods, tech and innovation. She has worked in many different sectors, including retail, telecom, manufacturing, and real estate.

Melker Larson has been recruited as Business Analyst. His mission is to find new acquisitions – PropTech companies that fit into the portfolio and strengthen Hydda’s offer to the real estate industry. Melker will also work with other types of business development that will enable Hydda to reach its goals. He most recently came from a similar role at BLQ Invest, which is also a co-owner and founder of Hydda.

Hans Grufman starts as CFO for Hydda Group. In recent years, Hans has held CFO roles in several IT companies and early in his career he also worked as a developer. As Hydda grows, the need for effective financial management increases.

“It feels fantastic to strengthen Hydda’s operational team with these stars! Hydda has had incredible growth since the company was founded, despite having a very small team. With a slightly larger team and more specialist competences, we create the conditions for continued growth, consolidation, and development of the customer offering – while also continuing to have fun and thrive together,” says Hydda CEO Martina Skande.

Martina Skande

Goal to become a leader in Europe
Hydda Group was founded at the end of 2021 by Vasakronan and BLQ Invest, with the aim of becoming Europe’s leading PropTech powerhouse. This goal will be achieved through the acquisition, development, and integration of the best digital solutions, so that Hydda becomes the obvious provider of PropTech for the entire real estate industry.

For more information, contact:

Martina Skande
CEO Hydda
070-317 90 83

Amelie Molin
Head of People
073-324 56 24


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