The investment company, BLQ Invest, builds companies by taking them from start-ups to scale-ups with the help of their method, BLQ Box. Their early investments in HomeMaker helped BLQ realize the enormous future opportunities that exist in PropTech.
BLQ’s founder, Kamjar Hajabdolahi, explains how they will now be taking the next steps by starting up Hydda, a PropTech Group that will also include HomeMaker.
“Today’s buildings are still quite analog, but there is enormous potential for digitalization. Thus far, it has been difficult for those working in the real estate sector to find smart solutions, since tech companies tend to be rather small, primarily offering highly niched products. Hydda will focus on acquiring and consolidating the best PropTech solutions in order to offer better products with a broader scope that will be both easier to buy and use,” he says.
A bridge between tech companies, investors, and the real estate industry
The Hydda Group was founded in 2021 by BLQ Invest. Its focus is on rapid-growth PropTech solutions that BLQ and others would like to invest in. Another important part of the concept is close collaboration with leading players in the real estate industry to create effective products in high demand.
“Digitalization, sustainability, AI, and IoT are trends that will change the real estate industry at its very core. PropTech is all about using innovation to generate improvements throughout the entire value chain. The outcome is more customer value, better sustainability, and higher profitability. Hydda will serve as a bridge between tech companies, the real estate sector, and other investors,” explains Kamjar.
Ecosystem for real estate solutions
The goal is to be the leading supplier of digital real estate solutions. Today, most people are accustomed to using convenient web services and tools to perform various tasks wherever and whenever they need to. And that is exactly what Hydda will offer for properties.
“Banks, travel companies, the media, and other sectors have already moved their services to their users’ mobile interfaces. With Hydda, we aim to do the same thing for properties. Our focus is on the user, striving to create effective, intuitive products for them. Hydda’s solutions should offer maximum benefit and be just as easy to install as they are to start using,” explains Kamjar Hajabdolahi.
Expansion and collaboration
Right now, Hydda’s main focus is on identifying even more promising PropTech solutions that fit their offer. Efforts are also underway to set up additional collaborations with leading players in the real estate industry. Hydda’s mission is to help create the digital society of the future together with leaders in the technology and real estate industries.
Against the backdrop of Hydda’s rapid growth rate and ongoing expansion plans, an experienced HR manager is key. The role is vital to ensuring that we maintain efficiency while building a great culture and offering a fun and challenging work environment for everyone.
The Hydda family continues to grow! Our new controller Elisabet Hansson will mainly work with accounting and reporting in our fast growing group. As a change from all the everyday numbers, she also likes to paint – even if the studio at Sankt Eriksplan is now a thing of the past.
What can be achieved in a year? Quite a lot, with the right people and partners. Today it’s exactly one year since Hydda was founded and since our partnership and collaboration with Blq Invest and Sweden’s largest property owner, Vasakronan, began.
Having the best solutions is not enough. The market and target groups also need to know who you are and like your brand. Hydda’s new Marketing and Communications Officer Karin Gunnerbeck will play an important role in making Hydda Group the leading proptech powerhouse in Europe.